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Polar Video Premiere (4/1/2016)

We are proud to announce, Ruin will be premiering Polar’s new video “I like it here inside my mind, don’t wake me this time.”  We wont have hard copies by the time the video premieres, but we will be taking pre-orders from now, through the premiere (in-shop only).  Attendance is free, so come hang out, and see one of the most anticipated videos of 2016!

polar premiere 3

In the meantime, check out Polar’s previous videos…

The Strongest of the Strange (2002-2005)
In Search of the Miraculous (2005-2010)
No Complies & Wallrides + Shuvits (2012)
The Polar Skate Co. Promo (2012)

Video Night #5 Blueprint / Isle (3/18/16)

Friday, March 18th at 8:00pm, We’ll be playing Isle’s video “Vase” (2015) and Blueprint’s “Waiting for the World” (2000).

wftw vase for site

This time the theme revolves around Nick Jensen and Paul Shier who are in both videos. These videos are great examples of British skateboarding and are not only depictions of great skateboarding, but are also really well put together. Videographer Dan Magee and the Blueprint guys really helped put British skateboarding on the map when W.F.T.W. came out in 2000. “The energy that everyone on and around Blueprint had during the filming of Waiting for the World was incomparable to anything else I’ve felt since. …it was a really proud moment for everyone and I think that video was a huge turning point for British skateboarding and British videos.” -Oliver Barton (2013).  After some weirdness with some Canadian investors and Dan Magee’s departure from Blueprint, most of the team left and Jensen brought over Paul Shier to form Isle skateboards around 2013.  For “Vase”, Isle chose videographer Jacob Harris to film the video.  Harris had previously worked with Isle rider Tom Knox on the independent video, “11th Hour” which was one of the best videos to come out of Britain since Dan Magee’s Blueprint work.

To read up on some more history of Blueprint and Isle, here is a collection of interviews from some of those involved.  Be sure to check out the first link which gives a good history of Blueprint with lots of video links!

Sidewalk Mag’s Tribute to Blueprint
Paul Shier Interview with Deaf Lens
Slam City Interview with Paul Shier
Sidewalk Mag’s Interview with Nick Jensen
Dan Magee Video Interview
Dan Magee Interview
Dan Magee Interview with Theories of Atlantis
Grey Mag Interview with Jacob Harris
Green Zine Interview with Jacob Harris
Transworld Interview with Jacob Harris
Free Skate Mag Interview with Mark Baines
Lost Art Interview with Mark Baines
Deaf Lens Interview with Oliver Barton
Sidewalk Mag’s Interview with John Rattray

Warning for online shoppers and those looking for their 1st board

“It was on the internet, so it MUST be true!”

Below is a critique we put together of all of the online “help” you can expect to find from online skate shops in putting your first or second good board together or buying parts from them. Written by a 25+ year veteran of the skate industry. We hope this illustrates how basically irresponsible buying any part of a skateboard online is. (We will write a similar article on shoes in the coming weeks.)

What follows are snippets from “How to buy a board” sections posted on a few online retailer sites with illustrations and summations of the disinformation contained within them.

how to buy a board bs

Article above tells you nothing. Actually it tells you less than nothing, it tells you to feel comfortable buying basically ANY size board they carry. Not that the sizing of boards is true or consistent at all. We have to remeasure every board that comes in to Ruin and 25-40% aren’t the size the little sticker says (and not the size the manufacturer intended). Whenever you’re dealing with a natural material, you’re going to have to deal with natural variances. Some boards will warp, some will be steeper, some flatter, some will be stiffer, some more flexible. Please don’t allow anyone give you an illusion that these things are either consistent, or that these things don’t matter. They do.

how to buy a board bs3

Seems pretty obvious all of these mailorder sites just copy each others articles even though it’s incorrect information.

how to buy a board bs2

Strange, don’t you think, that someone wearing a shoe size below 9 could skate 7.5″, 7.6″, 7.75″, 7.8″ or 8″ boards, but suddenly if you’re a 9.5 or bigger shoe you suddenly can only skate any board 8″, 8.1″, 8.25″, 8.3″, 8.5″? What would it be with going from specifically 9 to 9.5 shoes? I know what it is! The writer doesn’t know what he or she’s talking about, which is why they contradict their own guidance later on in the article.

On a side note, please go into a skateshop and get your foot measured! I see so many people at parks who are wearing gigantic sized shoes. A good rule of thumb is that if the eye stays of your shoes are parallel or curving inward (something skaters call “footballing” or “toebock”), your shoes are way too big. Shoe wearing out super fast? Never been able to kickflip well no matter how hard you try? This could be your real problem. There really is no-such-thing as a shoes size, and until they standardize feet, you’re going to just have to try these things on.

how to buy a board bs6

Firstly, “trucks brand”? Truck should be singular not plural. I know it’s a little petty, but if we’re being thorough…

Secondly, (highlighted orange) “Any truck will do” is awful. If it doesn’t matter, why have a selection at all?! Or you can read this as “Buy a bunch of trucks until you make us money because we don’t know or care what you buy.” It matters. Trucks are the most important, and longest lasting part of any board. Trucks no good, board no work.

Finally, (highlighted red) read this as “Stop asking us questions and buy something, just anything, we don’t care we’re just trying to get you to feel comfortable ordering something your not sure of”.

how to buy a board bs5

This is the opposite of good guidance, it flatly opposite of the truth! If you ask any skater (who’s been skating for more than 5 years) they will tell you they can only skate ONE brand of trucks. But when it comes to any other part (board, wheels, bearings) they’ll at least give you a few companies they can skate and think are good. Trucks are that important, ESPECIALLY for a beginner! Why are cheapo $60 complete boards terrible? It’s the trucks! Well that’s MOST of the problem at least…

This is one of the reasons you should never buy a pre-made complete (except some longboards are better with this issue). Basically saving $20-30 buying a pre-made complete falls down when you end up circling back and spend a minimum of $40 on a set of new trucks. (plus, it saves landfill by just buying something right the first time)

how to buy a board bs7

Wheels are important, 2mm is a big difference! There’s sooo much more to getting a set of wheels!

how to buy a board bs4

They’re right! the feel of a board is a real thing, and pretty important, but to keep suggesting you should buy random boards based on the pictures/names on the bottom is getting to the point of obviously, “Order more stuff from us, and you’ll figure it out… one day… maybe..?”

In short, we hope since you’ve read this, that it’s a little more clear that online wants to sell you on a few unverified measurements and mention some brand names so you feel very comfortable buying online, they’re strictly trying to convince you “it’s easy” or “it doesn’t really matter”. It does. A skateboard is something you really should be going to a real place to go and get, from someone who knows how to get everything right, and balanced the first time. Really being able to see something & ask “will getting this work for what I’m trying to do?” from someone who knows, is a very good idea.

Clip of the week:

CHOMP ON THIS! featuring Jamie Thomas as Freddy Kruger!

there’s a few Atlanta spots in his part. One of our favorite videos of all time. If you’ve never seen the whole thing go find it! <- Chomp is a video where skate filmers and photographers competed to have the best skate parts with a few pro's mixed in as well. #CHOMPTHEWHOLEWORLD (rumors of CHOMP ON THIS! 2 being worked on are out there. I hope it's true)

Clip of the Week:

Andy Howell from Underworld Element’s “SkyPager”

Andy Howell, while not from Atlanta had a huge impact on Atlanta’s skate scene! He lived here and turned pro while he went to college at Atlanta College of Art (now SCAD).

SkyPager video 1993. Skip to Andy’s part go to 2:10

Girl Skateboards “Doll” Video Premiere

Ruin Doll Prem

Free and for all ages (video is probably PG-13). Show starts at 8pm! Saturday Oct 20th. We MAY have 2 showings if the 1st is a full house.

DLX Video Night

Deluxe Distribution (Venture, Thunder, Krooked, Real, and Spitfire) hooked us up with DVD copies of a couple of their videos burned from their personal digital copies. We’ve got “The Spitfire Video” (1993), and Real’s “Non Fiction” (1997) playing on the big screen. Come check out a couple of classics in, probably, the best quality you will ever get to see.

As a bonus, and a thank you for participating in our video nights, Spitfire hooked us up with a bunch of promo material to give away! Hang out with us on Friday, April 15th, at 8:00 PM.

spit vid night vhs

Threadcleaner Trailer #2

Another Trailer for “Threadcleaner”, premiering with Widdip’s new video “Gentlemen’s Club” This Saturday (8PM HERE). This trailer highlights the Widdip section in “Threadcleaner” which includes Ruin’s Victor Gonzalez, Shane Farber, Noah Chee-How, and Grayson Miller.

Threadcleaner Trailer #1

Premiering this Saturday, (Jan 23rd at 8PM HERE) Matt Creasy along with the Threads Idea Vacuum, brings us the 3rd video in the Threads series, “Threadcleaner”  This one also features Ruin’s own Andrew Edge, Jeremiah Babb, Chris Head, Noah Chee-How, Victor Gonzalez, Shane Farber, and Grayson Miller.  It’s also a double-feature premiere with Widdip’s latest video “Gentlemen’s Club” (Trailer for that one in previous post).

Andrew Edge in Birdwatching

This dude keeps getting first part in everything, but the skating is definitely worthy of a last part.  It’s Andrew Edge coming in hot in the first part of Ruin’s 3rd video, Birdwatching.  (Also featuring Josh Butler and Trey Abad.)